Incident #001
Mass Anxiety
"Leadership had handled the run-up badly."— Mark Zuckerberg, internal memo to staff
Notices began rolling at 4am in Singapore, sweeping westward through Europe and the Americas. Employees had no prior warning of who was affected. The company posted record revenue the same quarter.
Incident #002
Locked Out
"Access to company devices was restricted a few minutes before notifications were sent."— Webflow spokesperson, official statement
Termination notices arrived in personal inboxes minutes after the lockout. Employees described waking up to floods of panicked Slack messages from colleagues trying to figure out if they still had jobs.
Incident #003
PR Spin
"AI systems can now measure an organization with a level of objective detail and precision that was previously impossible even for the best employees."— Matthew Prince, Wall Street Journal op-ed
Prince sorted his workforce into "builders," "sellers," and "measurers" — then used the framework to explain why those in finance, legal, and middle management were let go. The op-ed read as a CEO using his own employees' terminations as a thought leadership vehicle.
Incident #004
PR Spin
"Most savings from this change will flow directly back into the people who stay. We'll be introducing million-dollar salary bands."— Zeb Evans, posted publicly on X
290 people lost their jobs the same day Evans used the announcement to grow his personal brand. The post went to 229,000 followers before employees had been individually notified.
Incident #005
Locked Out
"Egregious and unacceptable."— Google employees describing the process
Employees who commuted to the New York and Chicago offices found out they were fired when their badge wouldn't scan at the door. Others learned from panicked Slack messages before the email arrived. Long-tenured and recently promoted staff were cut without individual context.
Incident #006
Locked Out
"All badge access suspended."— Twitter internal notice sent to all employees
One week after the takeover, offices closed and employees were remotely logged out with no warning. Some received termination emails; others just lost access mid-session. Contractors were cut immediately with no notice and no severance.
Incident #007
No Notice
B
"If you're on this call, you are part of the unlucky group that is being laid off."— Vishal Garg, opening a Zoom call with no prior notice
The call lasted three minutes. Days later, Garg published a letter accusing the same employees of "stealing" from the company by working only 2 hours a day. Three senior communications executives resigned within the week.
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